HOW TO ENTER

All changes for the 2007-2008 ADDYs are marked in red.

Go online
Visit the competition site, and login as an entrant. Review the category list to find where your work should compete, and follow the simple drop down menus to enter your information. Make sure you credit the members of your creative team, so that they will be recognized properly in press releases and other AAF winner publications. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY show.

Deadlines
The deadline to enter the Greater Frederick Advertising Federation's ADDY Competition is January 17, 2008. All entries must be submitted online by 7pm and dropped off at Hood College, Whitaker Campus Center on the 17th from 3pm-7pm.

Eligibility
All work entered in the ADDY competition must have first appeared in the media between January 1 and December 31, 2007. With the exceptions of Public Service Advertising, Advertising for the Arts, and Advertising Industry Self Promotion categories, work entered must have been the result of paid creative services and media placement in the normal course of business (excluding student entries). Entries must be submitted in the CBSA, DMA or MSA of the entrant. (as defined by Arbitron or Nielsen for your local market) In the event that there are entrants located in markets not served by a local ADDY affiliated show, the acceptance, processing, judging, forwarding and fees of those entries will be decided by the governing body of the District in which the entrant is located.

Entry Fees
Entry fees have minimally increased by $5. For members: a single entry is now $60, for a campaign entry, the fee is now $70. For non-members: a single entry is now $80, for a campaign entry, the fee is now $90. These are necessary increases in order to cover costs. Since there is a savings in entry fees for advertising federation members, you should consider joining your local organization. Some of the benefits of membership include: personal and professional development through regular meetings and workshops; networking opportunities; a voice in legislative issues; and member discounts on business related services.

All Entries Must:

• Meet all eligibility and deadline requirements.
• Be entered in the correct category and be correctly identified.
• Include a complete and signed entry form.
• Conform to defined submission requirements.
• Conform to all copyright laws.

Entry Submission
(PLEASE NOTE THIS IMPORTANT CHANGE) Black board or foam board mounting of physical entries is no longer accepted. Instead, physical entries must be placed inside an appropriately-sized envelope. The NAC recommends transparent, plastic envelopes. (Found in most office supply stores and catalogs.) Manila-type envelopes may also be used.

If a transparent, plastic envelope is used, insert the two copies of the entry form securely inside the envelope behind the physical entry. The entry should be all that is seen. Firmly affix the entry number to the BACK of the entry. For your convenience here are links to major suppliers of transparent envelopes: If a manila-type envelope is used, the entry number label should be attached to the back of the piece. Spray-mount the entire entry form on the front of the envelope. Insert a copy of the entry form inside the envelope. For your convenience here are links to major suppliers of manila envelopes: If a three-dimensional (3-D) item is small enough, it should be placed inside an envelope, as described above. The entry number label should be securely attached to the bottom of the entry. Insert two copies of the entry form inside the envelope. (If the entry is likely to tear the envelope when removing and replacing it, choose the method listed below.)

When a three-dimensional (3-D) item is over- sized and too large to fit inside an envelope, enclose the item inside an appropriately-sized box. Secure the entry number to the top of the box in the upper right hand corner. An entry number label should be affixed to the bottom of the piece for identifying. Spray-mount the entry form to the bottom of the box and place a second copy of the entry form inside the box.

Campaign entries may be handled in the same manner as above, placing the campaign inside an appropriately sized envelope. Label each piece with an entry number on the back in the upper right hand corner. Indicate on each label Ò1of 2Ó or Ò2 of 2Ó, etc. Include an extra copy of the entry form inside the envelope.

All components of a Mixed Media campaign must be entered together in an appropriately sized envelope. Label each component with an entry number and include the total components for each campaign, (1 of 9, 2 of 9, 3 of 9, etc.) Firmly affix an entry form to the front of the envelope and place an additional entry form inside the envelope. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page.

Entry Identification
Detach the category and entry number labels from the entry form generated when you submitted your entry information on line. The entry number must be firmly attached in the back right corner on the back of all entries that are in manila-type envelopes. In clear plastic or transparent envelopes, place two copies of the entire entry form into the envelope. In the case of entries that require DVDs or CDs, affix the label on the container or sleeve. DO NOT affix labels to the actual face of the CD or DVD. Label each component of a Mixed Media Campaign in a similar fashion. No information identifying the entrant should appear on the face of an entry. Submission of entries acknowledges the right of the AAF to use them for publication, exhibition and marketing of the ADDY¨ Show. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page.

Campaign Entries
A SINGLE MEDIUM campaign is no less than two and no more than four total pieces in the entry. A MIXED/MULTIPLE MEDIA campaign has two or more executions spread over two or more media. There must be a minimum of two media used, but no more than six. There can be no more than four ads per medium, with a maximum number of nine total pieces in the entry. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page.

Broadcast, Audio Visual or Computer Presentation Entries The only accepted format for video and television entries is DVD. Be sure that submitted DVDs will play on a consumer DVD player. If the entry cannot be played on a consumer DVD player, it is subject to disqualification. When a DVD contains multiple spots, as in a campaign, include a navigation tool. If the entry is a single spot or video, the DVD should be created to auto-play. Entries must be Òviewing copy onlyÓ and contain no color bars, tones or slates. Audio CDs are the only accepted audio format. No AIFF, MP3, WMV or WAV files. Be sure that submitted Audio CDs will play on a Consumer CD Player. Use a separate CD/DVD for each single entry. For campaign entries, include all components on one CD/DVD. Label each case with the entry number on the front right hand corner of the case. Place entries inside an appropriately sized transparent plastic envelope. Insert two copies of the entry form inside the envelope. Also, write the entry number and title on the CD/DVD face with permanent, CD safe pen. For campaign entries, indicate the number of spots in the campaign. DO NOT affix labels to the actual face of the CD or DVD. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page. Video sales presentations and infomercial entries must submit an edited representative content up to NO MORE THAN five minutes in length. Transfer all Sales Presentation entries to DVD. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page.

Internet / Interactive Media
For Website and all online entries, submit the URL addresses. In addition, it is required that you submit a printed, 8.5 x 11Ó color screenshot of the homepage, pop-up banner, email, e-card, etc. and a CD (Mac OS or PC compatible) of the site/entry. Designate on the entry which OS is used. Place all of the entry into an appropriately sized envelope (or CD sleeve) and affix the entry number on the front of the CD case. Insert two copies of the entry form inside the envelope. The CD is to be used only in emergency situations when Internet access or unexpected hosting situations make viewing the actual site online impossible. Judging will be done online, using the URL whenever possible. URLs should not require any username or password for access. In cases where this already exists, the entrant should create an independent URL. In the event that a site is database driven, please indicate this on the entry as explanation for lack of a CD being included. For Disk-Based Sales Packages, submit on CD/DVD. Do not submit executable files that will attempt to install a program on the judging computer(s). Executable files cannot be judged and will be disqualified without reimbursement of entry fees. For additional instructions please refer to the detailed Entry Submission & Identification section at the end of this page.

Shipment/Drop-Off of Entries
Entries and entry fees should be sent: Jean Peterson Design, 3 West Church Street, Frederick, MD 21701, Attention: Lisa Gorham. Entries may also be dropped off on Thursday, January 17th between 3pm and 7pm at Hood College, Whitaker Campus Center, in the Common Room. Payments may be made at drop-off. All entries become the property of the GFAF, district, or the AAF and will not be returned. Do NOT send original or irreplaceable artwork. It will not be returned.

Forwarding of Winners
Only work that has won a Gold ADDY¨ or a Silver ADDY¨ in a local ADDY¨ competition will be eligible for entry into the District competitions. Only work that has won a Gold ADDY¨ or a Silver ADDY¨ in a District ADDY¨ competition will be eligible for entry into the National ADDY¨ competition.

Auto-Forwarding
If your entry wins a Gold ADDY¨ at the local show, it will be automatically forwarded to the district competition with fees paid by the GFAF. Should the entry win Gold again at District level, it will be forwarded to the national competition with fees paid by the District.

If your entry is awarded a Silver ADDY¨ at the local or District level, you have won the right to compete at the next level of competition and may choose to pay the applicable entry fee in order to be forwarded. Make sure you check the Òauto-forwardÓ box during your online registration, indicating that you wish to be billed for the corresponding forwarding entry fees. This will ensure your Silver entries are automatically forwarded to the next level of competition.

The rules, divisions and categories defined here serve as the official policy for the AAF ADDY¨ competition and replace all others from previous competitions. The name ADDY¨ Awards, ADDY¨ and the trophy to which this name refers are protected by a registered trademark owned by the American Advertising Federation. The AAF competition rules, category format and the ADDY¨ Awards competition name should be used at all levels of the competition.

"Real" Advertising
The expressed intent of the ADDY¨ Awards competition is to recognize and reward creative excellence in the legitimate everyday workplace of advertising. Occasionally, an entry is submitted that appears to have been created outside the conventional agency-to-client-to- media marketing structure; as if the entry was created solely for the purpose of winning an award. This type of work is not accepted. All entries, with the exceptions of Public Service Advertising, Advertising for the Arts and Industry Self-Promotion, must have paid for the creative services and media placement in the normal course of business.

"New" Creative
To qualify as new creative, the copy must be completely different from that used in any previous ads. The same headline with different body copy does not qualify. Changing dates, locations, times, savings, etc., does not qualify. The illustration or photography can be the same, but the copy (thrust and content) must be new. Some ads present little or no copy. In the instance of no copy (other than time, location, and other basic information data), an ad with a previously used illustration does not qualify. If questionable, the final decision rests with the local, district and ultimately the National ADDY¨ Committee (NAC).

Documentation
Should a question arise relative to the eligibility or legitimacy of any entry, the entrant agrees by his/her signature on the entry form to furnish the necessary documentation for review by the National ADDY¨ Committee. Failure to do so can be grounds for disqualification without refund of entry fees.

Judging Procedures
Judging will be conducted in accordance with the guidelines found on the addycompetition.com web site. Decisions of judges and the NAC, including eligibility, qualifications and appropriate category placements, are final.

Geographic Considerations
Entries may be entered into only one local ADDY¨ Awards competition, which is determined by the location of the agency at which the work was created. In addition, the piece MUST be entered under the Geographic Considerations of the entrant. In Elements of Advertising, entries may only be entered in the CBSA, DMA or MSA in which it was created, not by the agency using the element. If an affiliated competition does not exist in the CBSA, DMA or MSA, the District will direct the entrant to the nearest affiliated competition. Although not recommended, the entrant, if other than the agency/creator, may choose to enter the work on behalf of the creator (examples include, but are not limited to: printers, production companies or client). In this case, the entrant's address will determine into which local show the work is entered. It is important, however, that the parties communicate to ensure the work is entered and eligible in only one market. Should a conflict arise and work is entered without knowledge in two markets, the NAC defers to the rights of the creator in all cases.

Special Awards
The NAC recommends that local and district shows not allow work entered in the Industry Self-Promotion Categories or Public Service to be eligible for Best of Show consideration. The NAC suggests the creation of local, district and national Public Service Judges Special Award. The NAC has revised the suggested method for selection of best copywriting and best art direction in the show. These are no longer specific categories. Instead the NAC suggests that local and district shows charge their judges to select the best copywriting and best art direction from all Gold ADDY wining entries in the show. These pieces should receive special judges awards or Gold ADDYs as such.

Mosaic ADDY Award
The National ADDY¨ Committee is committed to recognizing advertising which promotes diversity and issues related to multiculturalism. At the national ADDY¨ level, all Gold and Silver winning pieces will be screened for relevance to these issues. The most exceptional piece(s) will be eligible for selection by judges to receive a special Mosaic ADDY¨. The NAC strongly encourages local and district ADDY¨ shows to adopt this policy.

Special awards, such as Public Service, Mosaic, copywriting and art direction do NOT have to be Gold or Silver ADDY winners to be considered for a special award. AAF Logos Available at addycompetition.com

Entry Submission & Identification
This year the GFAF & AAF will try and make entering the ADDYs easier for the entrants, judges and producers of ADDY shows on levels of competition. You will no longer be required to mount your entries to black board. However, there are still steps required to make sure your work is kept in good shape, properly labeled, judged properly, and your entrants get proper credit.

First, you will need to decide if you are going to invest in clear plastic envelopes or use any number of paper envelopes commercially available.

If you use paper, we suggest you try and find an envelope with clasp closure system, not an adhesive one. Remember, your entry will be opened and closed many times during its judging.

A paper envelope is shown in example B to enter a brochure. Note, the larger label is permanently affixed (we suggest 3M's Supper 77 spray glue) to the exterior of the envelope and the smaller label to the back of the piece itself. An extra, loose copy of the entry form is included in the envelope. This is the ÒperfectÓ way to enter a piece in the show with a paper envelope. Use larger or smaller envelopes as needed to secure the piece (or pieces...mixed or single media campaigns) you are entering.

Using a plastic envelope offers many advantages. Since it is translucent there is no need to affix an entry label to the exterior of the envelope. Simply include two loose copies in the envelope.

All radio MUST be on CD. All TV MUST be on DVD. No exceptions. The DVD must be playable on a consumer DVD player. If it has a single spot it should auto play. If there are multiple spots IT MUST have a DVD navigation system included allowing spots to be played individually. A QuickTime Movie burned onto a DVD is NOT acceptable. NEVER AFFIX a LABEL to a CD or DVD.

Remember when you are entering a web site it is a critical to include a screen capture of the front page of the site so that the ADDY committee and judges are sure they are reviewing the right site. The CD copy of the site is a Òlast resortÓ and will only be used if the URL is down, there are server issues, etc. This ensures that the judges will be able to see at least some parts of the site Òno matter what happensÓ.